PPC – Pay Per Click Advertising
PPC, or pay per click advertiosing, is a great way for your businesses to get your products and services in front of potential customers. PPC allows you to reach a wide range of potential customers quickly and cost-effectively.
PPC to Drive Traffic to Your Website
PPC stands for Pay Per Click, which is an online advertising model used to direct traffic to websites.
It is a way of buying visits to your site, rather than attempting to “earn” those visits organically. With PPC, you bid on keywords that you think your target audience will use when searching for your product or service. When your ad is clicked, you pay the amount you bid.
When you use PPC to drive new visitors to your landing page or website you only pay when your ad is clicked. You can target specific audiences, control your budget, and measure your success. PPC can be used to increase brand awareness, and generate leads.
It can also be used to retarget customers who have already visited a website. PPC is a great way for small businesses to get their message out to the right people at the right time.
PPC to Drive Traffic to Your Website
With PPC, your business can target specific demographics, create effective ad campaigns, and track results in real-time. This makes it easier for you to reach your desired audience to generate leads and sales.
PPC or Pay Per Click advertising is a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
It allows you to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that we have identified is related to your business.
For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. Every time our ad is clicked, sending a visitor to our website, we pay the search engine a small fee.
When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.
PPC Campaigns
PPC can produce some of the highest returns on investment when done with a PPC expert.
It takes time and experience to know how to do the keyword research needed to build out a revenue generating PPC campaign.
There are thousands of YouTube videos and PPC Gurus that will teach you how to run PPC campaigns. You can spend hours watching videos to learn and still waste hundreds or thousands of dollars on ads that do not work.
My experience will accelerate the path to a PPC campaign that will generate the leads and conversions to make it profitable.
Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Website Development
Developing High Conversion Websites & Landing Pages to Reach Your Target Customer
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A website is important for your small business because it provides an online presence and helps to build your credibility. It allows potential customers to learn more about your business, products, services and provides a platform for customers to contact you.
Social Media Marketing
Finding that Perfect Person on Social Media to Convert them into a Paying Customer
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Social media marketing is the process of creating content and engaging with users on your social media platforms to increase your brand awareness, generate leads, and drive visitors to your website. It involves creating and sharing content on your social media networks to achieve marketing and branding goals.
Copywriting
Writing the Pages on Your website that speaks to your target customer and adding the technical aspects so they can find you when they search.
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Copywriting is the process of writing persuasive, marketing-oriented content to promote your product, service, or idea. It involves crafting compelling headlines, writing persuasive copy, and creating content that resonates with your target audience. Copywriting is a key element of any successful marketing campaign.
Target Market Research
Learning about that perfect target. What do you want that target to do. What is their pain point and let them know how you can solve it for them.
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Target market research is the process of gathering and analyzing data about your company’s best customer. This research helps you understand who you should target, what they are looking for and how they search for it. This allows us to create marketing strategies that will bring that “best customer” to your website and engage with us.
Email Marketing
Segmenting Your Database to Send the Right Email to the Right Person at the Right Time
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Email marketing is important to small businesses. Email marketing is an affordable and effective way to reach potential customers. It can help you build relationships with customers, increase brand awareness, and generate leads.
Search Engine Optimization
Learning About the Your Perfect Target and How They Search for the Solution You Provide
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SEO stands for Search Engine Optimization, and it is the process of optimizing your website pages content to make it more visible to search engines and improve its ranking in search engine results pages also called SERPs. SEO involves a variety of techniques, including keyword research, content optimization, link building, and more. By optimizing your website, it will increase your website’s visibility online, attract more visitors, and generate more leads and sales.
Building Marketing Automation
Building automated processes so you stay in contact with leads and past conversions to keep your service top of mind.
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Marketing automation is the use of software and technology to automate your marketing processes such as customer segmentation, lead generation, lead nurturing, lead scoring, and campaign management. Marketing automation allows your business to streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and grow revenue faster.
Brand Design & Strategy
How do people see your company. We will create a consistent look for your company from logos, email banners, signage business cards and presentations.
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Branding is the process of creating a unique name and image for a business, product or service in the consumer’s mind. It involves the use of marketing and communication techniques to create a memorable and recognizable identity for your company. A strong brand will attract new customers and create a positive perception of your business.