Email is an Affordable and Effective way to Reach New Leads
Email marketing is direct marketing that uses email to send promotional messages to new leads and current customers. Email marketing can be used to build relationships with new leads, keep current customers informed, and even to reach out to past customers.
How Can Your Business use Email Marketing to Find New Leads
- Use automated email campaigns to nurture leads and keep them engaged
- Use segmentation to target specific customer groups with relevant content
- Use email to build relationships with new leads and stay top-of-mind
- Use email to generate referrals and word-of-mouth marketing
- Use email to drive traffic to your website or blog
- Use email to build loyalty and reward returning customers for their purchases
- Send out regular newsletters to keep customers informed about new products and services
- Send out promotional offers and discounts to encourage customers to make a purchase
- Use email to announce special events or sales
- Send out surveys and polls to gain customer feedback
Our Small Business Email Marketing Campaigns use the Following Marketing Strategies
- Develop a strategy: Set goals, choose a target audience, and create an email list
- Create content: Write compelling copy, design attractive visuals, and develop a call-to-action
- Send emails: Use an email service provider to send emails to your list
- Monitor results: Track metrics such as open rates, click-through rates, conversions and revenue generated
- Analyze results: Evaluate the success of the campaign and make adjustments as needed
- Follow up: Send follow-up emails to nurture leads and keep customers engaged
Website Development
Developing High Conversion Websites and Landing Pages that Speak to Your Target Customer
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A website is important for your small business because it provides an online presence and helps to build your credibility. It allows potential customers to learn more about your business, its products and services, and provides a platform for customers to contact you.
Search Engine Optimization
Learning About the Your Perfect Target and How They Search for the Solution You Provide
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SEO stands for Search Engine Optimization, and it is the process of optimizing your website pages content to make it more visible to search engines and improve its ranking in search engine results pages also called SERPs. SEO involves a variety of techniques, including keyword research, content optimization, link building, and more. By optimizing your website, it will increase your website’s visibility online, attract more visitors, and generate more leads and sales.
Copywriting
Writing the Pages on Your website that speaks to your target customer and adding the technical aspects so they can find you when they search.
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Copywriting is the process of writing persuasive, marketing-oriented content to promote your product, service, or idea. It involves crafting compelling headlines, writing persuasive copy, and creating content that resonates with your target audience. Copywriting is a key element of any successful marketing campaign.
Target Market Research
Learning about that perfect target. What do you want that target to do. What is their pain point and let them know how you can solve it for them.
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Target market research is the process of gathering and analyzing data about your company’s best customer. This research helps you understand who you should target, what they are looking for and how they search for it. This allows us to create marketing strategies that will bring that “best customer” to your website and engage with us.
Social Media Marketing
Finding that Perfect Person on Social Media to Convert them into a Paying Customer
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Social media marketing is the process of creating content and engaging with users on your social media platforms to increase your brand awareness, generate leads, and drive visitors to your website. It involves creating and sharing content on your social media networks to achieve marketing and branding goals.
Brand Design & Strategy
We will create a consistent look for your company from logos, email banners and signage.
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Branding is the process of creating a unique name and image for a business, product or service in the consumer’s mind. It involves the use of marketing and communication techniques to create a memorable and recognizable identity for your company. A strong brand will attract new customers and create a positive perception of your business.
Building Marketing Automation
Building automated processes so you stay in contact with leads and past conversions to keep your service top of mind.
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Marketing automation is the use of software and technology to automate your marketing processes such as customer segmentation, lead generation, lead nurturing, lead scoring, and campaign management. Marketing automation allows your business to streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and grow revenue faster.